S!TE, the Swahili International Tourism Expo, is a highly regarded tourism exhibition and event that follows the format of international travel and trade exhibitions, incorporating a conference element. The focus of this event extends to various significant aspects of the tourism industry, including marketing, sustainability, conservation, and other market-related issues. Established in 2014, S!TE has evolved into a credible and influential platform for tourism networking and business transactions.

The upcoming edition of the Swahili International Tourism Expo (S!TE) is scheduled to take place from October 3rd to 4th. This anticipated event in Tanzania's commercial city of Dar-es-Salaam will continue its tradition of focusing on both inbound and outbound travel to and within Africa. As in previous editions, it is expected to draw a diverse audience of tourism and travel professionals from around the world, reinforcing its role as a vital bridge for Small and Medium Enterprises (SMEs) in East Africa to connect with international tourism markets.